Company Involvement in Voluntary Corporate Social Responsibility (CSR) Programmes

Companies have for a long time been involved in corporate social responsibility (CSR) programmes as a way of giving back to the societies in which they exist. More often than not, this involvement consists of extending financial support to causes that benefit the community, either directly or through charity organisations.

In the recent past, however, there appears to be a new CSR trend; the involvement of company employees in volunteer programmes. This is being done through non-profit charity organisations or direct contact with the local communities. This new style of CSR is proving to be even more beneficial for companies that take part in it, as employees who volunteer report an improved relationship and higher morale.

Reputable companies have noted, and are taking advantage of, this trend, so it surely is the way to go. Unibet, a betting company with an excellent Australian Online Presence, used its employees in what was known as corporate social leave. The volunteers went out and interacted with the sports events that the company intended to give back to. As a result, there was a reported improved relationship between the workers themselves, the employees and the community, and consequently, Unibet and its clients.

On first glance, it may look as though a company is giving away working days when awarding CSR leave, but it seems better when viewed as a team building event. The same way you might send employees on a week-long trip to bond, and boost morale, is how you grant CSR leave; only this time you kill two birds with the same stone.

During CSR volunteering, employees get the chance to gauge an audiences’ reaction to other issues that affect the company as well. This may include upgrades that they would love to see in the company’s products, or how they would love to interact with customer care.

Before coming up with employee volunteering, however, it is essential to come up with a clear set of goals. If you want to send them to a sporting event, for instance, you will need to pick employees with a degree of interest in outdoor activities.

After setting goals, you then make contact with the sporting or recreational outfit you would like to work with. Seek to know their needs, and explain to them that you would love to bring your employees on board. Usually, you may be asked to chip in with a cash token, to assist in taking care of volunteers.